More great research from Cornell University reported in this UPI story.
Long story short: Researchers served $2/bottle wine to diners with two different labels — one from California and the other from North Dakota. “The California drinkers stayed at the table longer, ate more of the food and ranked the food and wine highest, the study found.”
Draw your own conclusions.
I loved the variety of headlines I found while googling this story:
- Cornell study shows wine labels can ruin a restaurant meal
- Fine as North Dakota wine
- Wine label makes food taste better
I have no clue how good Happy Camper wine is. I just like the label.
Fascinating. I know a guy teaching a cognitive sciences class about how we make food decisions. Sounds like grist for his mill, so I will pass it on.
Christine: And I didn’t mention, this study was conducted in the heartland: the Spice Box restaurant in Urbana, Ill.
How funny! I was at a gathering of friends a few weekends ago, and someone brought a bottle of Happy Camper wine for me – we opened it towards the end of the evening, so I’m not sure how reliable a review I could give! Perhaps I should stock up on it when I move into the Airstream….
My take: the more gimmicky the label, the worse the wine. In general.
That said, I’m not at all surprised by the study.